Wednesday, September 16, 2009

Optimizing blog title for SERP


How come this trick affect SEO? nice question!
By default, Blogger Post pages are of the form (Blog Title + Post Title), this form make the search engine concentrate on your blog title first then your post title, here's a simple trick but effectively increase your position on SERP by changing the default form to (Post Title + Blog Title).

1. Backup your template. recomended

2. Go to layout tab, "Edit HTLM".

3. Search and replace <title><data:blog.pageTitle/></title> with the following:
<b:if cond='data:blog.url == data:blog.homepageUrl'><br /> <title><data:blog.pageTitle/></title><br /> <b:else/><br /> <title><data:blog.pageName/> ~ <data:blog.title/></title><br /> </b:if>

As you can see now on your browser, the form changed to (Post Title + Blog Title).

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